Dorset L.E.P. News


L-R Anthony Woodhouse, Ian McQuade, Jim Stewart, Mats Sigurdson, Stephen Turner and Bruce Grant Braham

Key players from across Dorset’s tourism businesses have joined forces with the County’s ports and airport to look at new opportunities to market Dorset as a destination and attract new visitors.

Hosted by the Dorset LEP, business leaders held a workshop with representatives from the Manchester Airport Group, Port of Poole, and Portland Port to explore ways of targeting the potential visitor market that currently pass through the County’s ports and airport.  Together it was agreed there is a big opportunity to market Dorset to the increasing number of cruise "guests" expected to be visiting either Poole or Portland Port over the next five years.  The cruise market is expanding despite the recession.

Proposals are currently being looked at but essentially information about Dorset’s offer will be marketed via both ports to encourage those visiting the Port to stay in Dorset and explore all that the County has to offer.

Representatives of Dorset's tourism industry will also work with Bournemouth Airport (MAG) to help attract airlines for European routes and possibly routes further afield in the future. Targeted marketing will be aimed at both business and leisure travellers.

Dorset LEP Tourism Champion, Bruce Grant-Braham, said; “The workshop exceeded all my hopes. The opportunity to hear directly from top level representatives of Dorset's ports and airport and to formulate preliminary strategies was excellent. This is the start of an ongoing process and the necessary communication channels have been established between the key players in Dorset's tourism economy.”

Posted on: No Comments

Leave a Reply

You must be logged in to post a comment.

Openwide International