New signage on the A338 to welcome visitors to Bournemouth

New signage on the A338 to welcome visitors to Bournemouth

Visitors arriving in the borough will soon be greeted by a new illuminated 3D ‘Welcome to Bournemouth’ Gateway sign as they drive along the A338 towards Bournemouth.

The Council is introducing the signage to enhance the sense of arrival in the town for visitors, and to define the borough’s boundary for residents and local people travelling into the town.

The signage is planned to be installed on the pedestrian bridge close to Holdenhurst Village in July, with the south side of the bridge featuring a message wishing drivers a ‘safe journey’ when leaving the borough.

Councillor Rod Cooper, Cabinet Member for Tourism, Leisure and Culture, said: “Bournemouth has a thriving tourism economy and is a premier destination for visitors, with millions travelling along the A338 each year to enter the borough. The bridge provides the opportunity to act as a welcoming Gateway to our town.”

Mike Francis, MBE Strategy and Policy Advisor of the Bournemouth Tourism Management Board, commented: “It’s great to see this project come to fruition. It is an excellent way to give visitors a warm welcome to the town and show how proud we are of Bournemouth. By wishing everybody a ‘safe journey’ on their way out, we hope they will return soon.”

In preparation for the Gateway Welcome, the bridge will undergo essential refurbishment as part of the Council’s highways maintenance programme, commencing on the 8 April for a period of eight weeks. These works include the repainting of the bridge, essential steelwork repairs, removing and reapplying an anti-slip surface and fixing a cycle wheeling ramp for improved access. During this time there will be periods when the bridge is closed to pedestrians while the new surface decking is applied.

Starting from Sunday 28 April for a period of two to three weeks, weather permitting, painting of the main bridge will require traffic management to be in place to provide the necessary safe working areas. Sunday carriageway lane restrictions will be in place between 8.30am and 7.00pm with a diversion in place for wide vehicles from the Blackwater Junction and Cooper Dean Roundabout. Subsequent weekday restrictions will be in place between 9.30am and 4pm avoiding the peak traffic times. The speed limit during these times will be reduced to 30mph. No work will take place on Saturdays or the Bank Holiday Monday.

A second phase of traffic management, scheduled for early Summer 2013, will also be necessary to accommodate the final erection of the new Gateway sign.

Ian Kalra, Transportation Services Manager said: “The bridge refurbishment is part of the Council’s ongoing maintenance programme and would have taken place regardless of the new signage being installed. Regrettably, while the work over the carriageway is carried out traffic management will need to be in place. Due to the high volume of traffic using this road, we have planned this phase of the works to take place out of peak traffic hours so that disruption to the travelling public is kept to a minimum.”

Seeker news

Leave a Reply

You must be logged in to post a comment.

Openwide International