Visitor numbers ‘better than expected’ for 2013

EXTRA efforts by hoteliers have paid dividends during the first quarter of this year with “better than expected” trading figures.

Paul Clarke, who recently took over as chairman of Bournemouth Accommodation and Hotel Association, said: “Historically all members have relied on weather and town events. But everyone put extra effort last year into finding business for the off-peak periods this year, by reducing rates and offering pre paid packages to guarantee business is on the books.

“As always costs are increasing and everyone has the challenge of providing great hospitality and food without putting up their prices.”

The general manager of the four-star Menzies Bournemouth East Cliff Court Hotel since 2009 follows in the footsteps of Andy Woodland, former general manager at the Menzies Bournemouth Carlton Hotel.

With membership numbers rising to record levels, the new chairman is determined that BAHA will have an even bigger presence in the area and influence major decisions affecting the tourism industry.

He said he felt honoured by his new role and stressed that he and the newly elected committee would “build on the success” of his predecessor, with a fresh new approach ensuring BAHA continues to flourish.

 BAHA is a not-for-profit organisation which represents hotels and accommodation providers across Bournemouth, Christchurch and Poole.

After unseasonable weather took its toll on last-minute bookings during the Easter Bank Holiday weekend, hoteliers are now pinning their hopes on temperatures rising in time to boost May Bank Holiday trade.

Paul told the Daily Echo: “The coming months will see new initiatives such as the Family Adventure Festival in May. BAHA is activity supporting and working with all key stakeholders in Bournemouth to increase new events and the profile of the town for the rest of the year.”


Bournemouth Echo

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